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International Jewellery & Diamond Conference 2020 Guangzhou Grandly Held

2020-11-03 Source:GDGJE

The International Jewellery & Diamond Conference 2020 Guangzhou jointly organized by Guangzhou Diamond Exchange and Guangdong Gems & Jade Exchange was held on October 29, 2020 under the guidance of Panyu District People’s Government, Gems & Jewelry Trade Association of China, China Gold Association, and Guangdong Exchange Holding Group, with special support from Shanghai Diamond Exchange and Jewellery Industry Alliance of the Guangdong-Hong Kong-Macao Greater Bay Area. Connecting participants around the world through video conferencing and broadcasted through livestreaming, the conference was held simultaneously online and offline, bringing together global industry elites from China, Hong Kong SAR of China, Taiwan of China, Belgium, Israel, Russia, the United Kingdom, the United Arab Emirates, Thailand, Myanmar, Sri Lanka, Brazil, Colombia, etc., and was viewed online by nearly 10,000 industry professionals.
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Launching Ceremony of the Project for Jewelry Digital Industry Cluster in Guangzhou

Guests from Guangzhou Municipal Commerce Bureau, People’s Government of Panyu District, Gems & Jewelry Trade Association of China, World Federation of Diamond Bourses (WFDB) and Guangdong Exchange Holding Group delivered speeches at the opening ceremony.

At the opening ceremony, witnessed by leaders of the municipal and district governments and relevant departments, Guangdong Gems & Jade Exchange jointly launched the Project for Jewelry Digital Industry Cluster in Guangzhou with Rootcloud, a dual cross-platform industrial Internet, China University of Geoscience (Wuhan), Guangzhou Panyu Jewelry Manufacturers Association and representatives of jewelry enterprises such as JURE, Guoyu Tiangong, Yuan Yi Jewelry and others. The project aims to create a new name card of Guangzhou jewelry industry as the "Pearl of the World", build an integrated industrial digital transformation service system linking jewelry raw material procurement, jewelry design, manufacturing, sales and branding, use digital tools to promote the transformation of Guangzhou jewelry industry from external circulation dominated by international trade to internal circulation dominated by domestic market, and promote high quality development.

Guangzhou Diamond Exchange released “GZDE Live”, a WeChat ecosystem-based comprehensive online service platform for jewelry and diamonds; the distribution system “GZDE Live Mall”; the natural diamond trading system “Want Diamond”; and the lab-grown diamond trading system “LGD”, providing strong support for the digital transformation of the industry.


At the main forum, Mr. Cao Yang, Director of the Precious Metal and Jewelry Standards Union, gave a wonderful interpretation of the “Digital Transformation of the Gems and Jade Industry in the Context of the Domestic Circulation”; Dr. Zheng Yuhang, Guangzhou Golden Fleece Institute for Finance, introduced the achievements of the research on the construction of the diamond industry economic circle in the Guangdong-Hong Kong-Macao Greater Bay Area. The interpretation and analysis by the two guests offer fresh ideas on the digital transformation and upgrading of the domestic gems and diamond industry.

Mr. Ari Epstein, CEO of the Antwerp World Diamond Centre (AWDC), Dr. Martin Leake, special advisor on precious stones of Dubai Multi Commodities Centre (DMCC), Mr. Clement Sabbagh, President of the International Colored Gemstone Association (ICA), Mr. Prida Tiasuwan, Vice President of Thai Gem and Jewelry Traders Association (TGJTA), Mr. Sumed Prasongpongchai, Deputy Director of the Gem and Jewelry Institute of Thailand (GIT), Mr. Armil Sammoon, Executive Committee Member of the Sri Lanka Gem and Jewellery Association (SLGJA) and Mr. U Ba Htay, Founding Member of Myanmar Gems and Jewelry Entrepreneurs Association (MGJEA), analyzed the developments and future trends of the diamond sector, colored gemstone sector and jade sector, and shared the global cutting-edge industry trends and market intelligence through video presentations; Mr. David Luo, CEO of Gems & Jewellery Entrepreneurs Association of Sagaing Region in Myanmar, shared his views on China-Myanmar cooperation in the development of the jewelry industry at the scene.


Around digital technology and promote reform and innovation, has become the focus of development of jewelry and diamond industry. On the afternoon of 29 October, two parallel sub-forums were held.

At the sub-forum of “Digital give empowerment, intelligence create future” organized by Guangdong Gems & Jade Exchange, guests from Gems & Jewelry Trade Association of China, Rootcloud, Shanghai Lab of National Gemstone Testing Center, China University of Geoscience (Wuhan), Alibaba, Wanwudezhi and other different industries and different fields, focusing on the gems and jewelry industry digitization process and trend, analyzed the gems and jewelry industry chain digital empowerment situation from the industry environment, raw material supply, design and manufacturing, procurement, terminal marketing and other different angles, and explored the gems and jewelry industry digital transformation ideas.


At the sub-forum of “Marketing Breaking under the Digital Ecology”, Guangzhou Diamond Exchange and WFDB organized discussion on natural diamond marketing. Kwok Willis Hon-Cheung, General Manager of Chow Tai Fook in charge of South China Region, made a wonderful interpretation on the smart retail of jewelry and diamond. Yishanghui (www.yi99999.com) leverages cases and data to explain how to achieve disruptive social marketing and business monetization. Through videoconferencing and bilingual livestreaming, The panel was chaired by London Diamond Bourse (LDB) and joined by Chow Tai Fook, VDA Group, Shining House, Dubai Multi Commodities Centre, Asian Gemmological Institute & Laboratory Limited, discussed the marketing of natural diamonds and brand building.


At the Laboratory grown diamond session, Dr. Joe C.C. Yuan, Chairman of Taidiam Technical and Edahn Golan, renowned industry analyst, interpreted the price performance, pricing mechanism, and market trend of LGDs. The panel was chaired by Andrey Zharkov, Founder of Ultra C, and joined by X-Diamond, Light Mark, Madestones and Green Rocks Diamonds, discussing new market development for LGDs.

During the same period of the forum, the award ceremony and exhibition of the annual Zodiac Design Competition the design competition, “Panyu speciality, Panyu made" jewelry design competition, etc., were held to strengthen cultural guidance, promote the combination of Chinese traditional culture and jewelry culture, highlight the charm of oriental design, tap the strength of Chinese young designers, and help outstanding designers to the high-end stage.


From October 28 to November 8, Guangzhou Diamond Exchange and Guangdong Gems & Jade Exchange also organized online and offline sales campaigns such as jewelry online sales(B2C),  Jewelry and Diamond from Guangzhou (B2B), and Dazzling Products from Panyu (B2C), holding a jewelry festival for the masses and stimulating new growth of jewelry consumption.

It is imperative to perform digital reform in the jewellery and diamond industry. Held via videoconferencing and livestreaming, the conference leads the industry to embrace digital transformation through digital content sharing and online sales campaign, fostering crossover and international cooperation in the context of the digital transformation of the industry!


The pandemic restricts the physical mobility, but promotes online communication for the industry. The guests who delivered video greetings to the conference also include (in no particular order):
Dr. Gaetano Cavalieri, President of CIBJO
Mr. Stephane Fischler, Chairman of the CIBJO Technology Committee
Mr. Edward Asscher, President of World Diamond Council (WDC)
Mr. Guillermo Galvis, President of the Colombian Emerald Exports Association (ACODES)
Mr. Mark Buntz, Chief Marketing Officer of the Gemological Institute of America (GIA)
Ms. Ellen Joncheere, CEO of HRD Antwerp
Mr. Roland Lori, Chief Operating Officer of the International Gemological Institute (IGI)
Dr. Dominic Mok, Founder and Principal of the Asian Gemmological Institute and Laboratory Limited
Mr. Benny Do, Chairman of Hong Kong Jewelry Manufacturers' Association (HKJMA)
Mr. Cheung King Yau, Chairman of Hong Kong Jewellery & Jade Manufacturers Association (HKJJA)
Mr. Wong Siu Kee, Chairman of the Hong Kong Jewellers’ and Goldsmiths’ Association (HKJGA) and Managing Director of Chow Tai Fook Jewellery Group
Mr. Lei Chi Fong, Chairman of the Macau Goldsmith's Guild
Mr. Felix Chen, President of the National Chinese American Jewelry Association (NCAJA) and Chairman of Yuanyi Jewelry
Ms. Pinky Seung, Vice Chairlady, and Mr. Kenny Au, Vice Chairman of International Jewellery Designer Association (IJDA) 
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