HomeNews > Company News > Content

Wow! Wow! Wow! Bay Area jewelry shining Guangzhou live Festival


On June 6, 2020, the first live broadcast festival in Guangzhou hosted by the Guangzhou Municipal Commerce Bureau officially opened at the main venue (Guangzhou Tower). 
During the live broadcast festival, the Guangdong Gems & Jade Exchange (hereinafter referred to as the "GDGJE"), in cooperation with the Guangdong-Hong Kong-Macao Youth Entrepreneurship Incubator, Chow Tai Fook and Hong Kong Zhuoyue, hosted the "Yun Chuang Bay Area·Guangdong-Hong Kong-Macao Special Session", which attracted much attention due to the linkage of patriotic business enterprises and the collection of jewelry, cosmetics, technology, catering and other categories, and was invited to the main venue of Guangzhou tower. During this period, the focus on the Bay Area jewelry category became the highlight of this live broadcast Festival.
Live broadcast Festival Opening Ceremony
First dazzle at CantonTower
GDGJE joined hands with Chow Tai Fook as the representative of the special jewelry category in Guangdong, Hong Kong and Macao to enter the main venue of CantonTower. With the "Jewelry industry trading platform brand + Jewelry retail market brand" double linkage, taking full advantage of the industrial advantages of Guangzhou and Hong Kong, and through the way of industrial interconnection, from the height of brand culture communication, to build a brand transformation of Hong Kong and Macao in the new retail market in the mainland upgraded business model. On June 6, many senior executives of CTF visited the studio of the main venue to bring the goods. The number of live viewers in two hours exceeded 38,000.
Second dazzle at culture leads live streaming
In the afternoon of June 6, GDGJE hosted a live dialogue among the top jewelers in the main venue of Guangzhou tower, focusing on "Inheritance and design innovation of jewels and jade culture in the new era". Mr. Ao Yan, chairman of Beijing Boguan International Auction Co., Ltd., Ms. Zheng chenmanzhi, chairman of Guangdong-Hong Kong-Macao Greater Bay Area jewelry designer club, were invited to deliver the new era jewelry industry together on the same platform The voice of the exhibition, live interpretation of master jade carving works and excellent original jewelry design works, transmission and promotion of China's excellent jewelry and jade culture represented by Guangdong, Hong Kong and Macao! Emphasizing firm cultural self-confidence, national self-confidence, and helping the cultural power! The live broadcast dialogue attracted more than 7,000 viewers.
 Live broadcast of the theme dialogue of "Inheritance of jewelry and jade culture and design innovation in the new era"
Third dazzle at multicast
Multi-session, multi-time, and multi-channel broadcasting in the main and branch venues. In the live broadcast room of the branch venue of GDGJE, the "GDGJE live e-commerce standard" was uniformly implemented, the quality control system of the supply chain was strictly controlled, the merchants and categories were strictly selected, and the live "real goods, real prices, and real words" were guaranteed. More than 300 jewelry products are selected to participate in the live broadcast in the jewelry special live room of GDGJE. There are various styles of live products, with preferential benefits push, and the price can be as low as 50% compared with the same product in the mall.
GDGJE jewelry selection live broadcast room

Fourth dazzle at innovation live
Personalized jewelry customization live broadcast, service consumption in a new era. GDGJE-the designer club branch of Guangdong-Hong Kong-Macao Greater Bay Area, set up a personalized jewelry custom live broadcast room, based on the world-famous Guangzhou Panyu jewelry processing and manufacturing advantages, with "bare stone + designer = personalized jewelry custom live broadcast" The way to directly show consumers the technological characteristics of delivering "World Jewelry, Made in Panyu", help shape regional jewelry brands, and support the transformation of the personalized consumption era.
Fifth dazzle at theme salon
The theme salon is shared online, reaching the industry focus. As the senior expert in the jewelry industry, General Manager Li Zhiwei of GDGJE was invited to share an online salon with the theme of "Analysis of the Development Trend of the Supply Chain of the Jewelry Industry" by live broadcast. Proposed a "GDGJE" idea for the development of the new retail format of jewellery in Guangdong, Hong Kong and Macao, and helped cultivate the knowledge of live jewelry delivery.
Guangzhou, as the core engine for the development of the Guangdong-Hong Kong-Macao Greater Bay Area, has a solid foundation in the jewelry industry. As a comprehensive trading service platform for jewellery and jade supply chains based on Guangzhou, Guangdong, Hong Kong, Macao, and the world, GDGJE vigorously promotes the in-depth integration and development of Guangdong-Hong Kong-Macao Greater Bay Area and Guangzhou's anti-epidemic and resumption production, and vigorously promotes the development of live broadcast e-commerce. The goal is to co-host the first live broadcast festival (Guangzhou, China) of Guangdong, Hong Kong and Macao with special features, give full play to the advantages of Guangzhou-Hong Kong industry aggregation and linkage, and strongly promote the Guangzhou-Hong Kong-Macao Greater Bay Area jewelry industry supply chain represented by Guangzhou to seize the live broadcast market and help Guangzhou build "Live broadcast e-commerce capital", forming a bright spot in the industrial interconnection of the Bay Area!

Company News


Wow! Wow! Wow! Bay Area j...

On June 6, 2020, the first live broadcast festival in Guangzhou hosted by the Guangzhou Municipal Commerce Bureau officially opened at the main venue (Guangzhou Tower) [ Detail ]

GDGJE provides advice to t...

In order to make full use of the advantages of the jewelry industry in the Guangdong-Hong Kong-Macao Greater Bay... [ Detail ]

Jewelry and Diamonds Glitte...

Guided by Panyu DistrictPeople’sGovernment, Gems & Jewelry Trade Association of China (hereinafter referred to [ Detail ]