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International Jewellery & Diamond Conference 2021 Guangzhou Opens

2021-11-05 Source:GDGJE

Dual Circulation, New Development — From Global Jewellery Factory to Global Jewellery Market

Co-hosted by Guangzhou Diamond Exchange (GZDE) and Guangdong Gems & Jade Exchange (GDGJE) (collectively “two exchanges”), the 6th International Jewellery & Diamond Conference 2021 Guangzhou was held on November 3, 2021 under the guidance of the People’s Government of Panyu District, Gems & Jewelry Trade Association of China, China Gold Association, and Guangdong Exchange Holding Group Co., Ltd., with special supports from World Federation of Diamond Bourses, Shanghai Diamond Exchange, Antwerp World Diamond Centre, Jewelry Industry Alliance of Guangdong-Hong Kong-Macao Greater Bay Area and Informa Markets. 
The main forum of the annual conference
Guests from the People’s Government of Guangzhou Municipality, the People’s Government of Panyu District, National Gems & Jewelry Technology Administrative Center, Gems & Jewelry Trade Association of China, World Federation of Diamond Bourses, Antwerp World Diamond Centre, Guangdong Exchange Holding Group, etc. delivered opening remarks.

At the opening ceremony, the two exchanges signed cooperation agreements with partners concerning the Grand City Industrial Strategic Cooperation, Strategic Cooperation Project with ECO Tech Pte. Ltd., Strategic Cooperation Project of 2021 ICA Congress, Strategic Cooperation Project of Jointly Building Jewelry-themed Off-island Duty-free Shopping Mall in Hainan, Cooperation Project of Rough Colored Gemstone Auction, etc., respectively. It aims to bring together resources inside and outside the industry and build a diversified modern service hub for the diamond and jewelry industry.
MoU Signing Ceremony 
At the main forum, GDGJE officially released the content of construction of the National Jewelry Industry Innovation and R&D Center. Located in the Panyu Industrial Headquarters Economic Park, Guangzhou, with a total investment of about 228.88 million yuan, it is planned to be completed and put into operation in 2024. The operation aims to build an advanced manufacturing complex for the jewelry industry featuring high-tech jewelry technology, providing infrastructure and services for enterprises to complete transformation and upgrading.

GZDE announced the launch of IntLabDiamond service, which provides solutions if an international grading report is needed for polished diamond cut in China (after tax payment), a new report is needed after the reprocessing of diamond, and a replacement of report is needed for lost or outdated report of tax-paid diamond.

GDGJE announced the auction service for rough colored gemstones. The first event will be held in Daluotang Jewelry Town, Panyu District from November 6 to 7. It will provide the industry with a high-quality purchasing platform for raw materials of colored gemstones in line with international procurement standards.

GZDE and MAFFEO launched the Jewelry & Diamond Industry Integrity Livestream Initiative to build a quality, confident, healthy, and sustainable livestream e-commerce ecosystem for all parties in the jewelry industry chain.

At the annual conference, Antwerp DnA Ambassador Certificate was presented by  the Consulate General of Belgium in Guangzhou and Flanders Investment & Trade, on behalf of Antwerp World Diamond Centre, to Chow Tai Fook Jewellery, Lukfook Jewellery, JURE Jewelry, and MAFFEO to recognize and encourage their contribution to the promotion of Antwerp diamond culture.

At the keynote speech session, participants talked about the new opportunities for the jewelry industry brought by the policy on Hainan Free Trade Port, the opportunities and challenges for natural diamond marketing, observations of global diamond industry, observations of global colored gemstone industry, digital empowerment of the jewelry and diamond industry, etc., bringing up-to-the-minute information on digital technology-driven global industrial development and international and domestic economic cooperation.

Achieving new development through the dual circulation strategy has become the focus of the development of the jewelry and diamond sector. Two parallel sub-forums were held on the afternoon of November 3.

The sub forum of “Joint Connectivity and Shared Benefits” hosted by GDGJE includes two parts: “Jewelry Consumer Market with Immense Potential” and “Upgraded Jewelry Industry Supply Chain”. Representatives from industry authorities, famous brand owners and enterprises in the supply chain discussed the typical cases and trends of consumer market development and the transformation of industrial supply chain through topics such as China’s jewelry consumer market trend, brand operations, technology-enabled digital consumption of jewelry, jewelry cultural innovation and smart supply chain, and industrial digitalization. Innovative projects were launched at the sub forum, such as the digital transformation of the featured jewelry industry cluster, fragrance metal products, and the incubation of designer brands.

The GZDE and the conference’s strategic partner Grand City hosted the Guangzhou International Diamond Industry Summit. At the “Digital Drives Growth” Natural Diamond Session, representatives from Sarine Technologies Ltd, GUOJI.PRO, Taobao Livestreamer, MAFFEO, CHJ Jewellery, Youzan, Zbird, etc., shared views on how digital technology promotes the transformation of the diamond industry, how to conduct social media marketing for diamond jewelry, how the jewelry industry performs in livestream e-commerce and other digital areas  and its practical experience, etc.

Moreover, the GZDE and the strategic partner Asian ECO held the “New Branding, New Marketing” Laboratory-grown Diamond Session. Participants from GIA, NGTC, MVEye, AsianEco as well as retail brands as X Diamond, ALTR, Smiling Rocks, CHELSEA ROCKS, eobo, etc. shared views on topics such as testing and grading of laboratory-grown diamond, standardization, status and trends of consumer market, brand building practices and market trends.

Held concurrently with the forum are activities such as the 2021 Panyu District Jewelry Industry Investment Promotion Conference, the Award Ceremony of 2022 “Tiger” Zodiac Sign Jewelry Design Competition and Works Exhibition, and 10*JDC Designer Works Exhibition. These aim to showcase Panyu’s status in the jewelry industry and superior investment and business environment, promote cooperation with the national industries in the areas of brand operation, R&D and design, marketing, etc., stimulate the vitality of the jewelry industry, and promote the high-quality development of the industry.

China is an important global jewelry manufacturing center and one of the most important jewelry consumer markets in the world. China’s jewelry industry performs the dual roles of “world factory” and “world market”. The focus of the industrial development is on how the jewelry sector uses the strengths of the domestic market to bring into play the supply strengths, integrates into the domestic consumption cycle, and promotes a dual-circulation development pattern relying on both domestic and international economic cycles. With the theme of “Dual Circulation, New Development — From Global Jewellery Factory to Global Jewellery Market”, the 6th International Jewellery & Diamond Conference 2021 Guangzhou analyzes the opportunities and challenges of China’s jewelry consumer market and China’s jewelry industry supply chain in the dual circulation development, helps the jewelry industry leverage the dividends of the new development pattern, promotes the high-quality “digital, intelligent, brand and international” development, and fosters the international cooperation across sectors in the jewelry and diamond industry in the context of dual circulation strategy!


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